Sunday, October 26, 2008

American Influence and Living the Dream Outside of it

Does the American dream still exist despite America’s troubled economic teams? Did the dream ever exist in the first place? Well, I guess that depends on who you ask. One thing for sure is that the vast influence the United States has globally is astonishing. Typical American business including the Coca Cola Company and McDonalds, to name few of many, can be found all over the world. In many of these hundreds of countries other than the country of origin, the USA, American brands sell their products for more expensive than they would be in the US. For example, a can of coke in the US may cost 50 cents whereas in Mexico, the same can of coke would cost upwards of around 70 cents. I have noticed that the McDonalds value menu in Mexico has been significantly reduced with the normal “value items” being much more than the 1 dollar that is advertised.

So this is a global phenomenon, hundreds American business stretch in almost every country on the planet and marking up the price. Whether it be food items of brand-name clothing such as Abercrombie, American Eagle or Hollister. Nonetheless, despite the sometimes 3 to 4 times mark-up on many of these items people around the world, even those who aren’t in the greatest financial situations try to settle for these brand names even if it means purchasing sometime with a domestic name takes pennies out of one’s wallet. Why? There must be some type of ideology out there that people want to know what it is like experiencing something almost exactly as it is in the United States. I mean, let’s face it. Let’s face it a McDonald’s Big Mac isn’t going to taste much different in Brazil than it is does here. Let’s not forget who wants to be caught wearing your X domestic brand when you can have you American Ralph Lauren look. A lot of people with any ability to afford such a brand name have shown an unwillingness to settle for anything less when it comes to looks.

It seems almost baffling that the McDonald’s or KFC’s abroad (both chains I am not particularly fond of) get massive lines of customers while your family-owned restaurants or domestic chains get little to no support. CEO’s stationed in the US are receiving massive revenue for products being sold abroad. Whether other countries are to seriously blame for their weaker economies and overwhelming dependence on the US is a topic of another discussion. One thing for sure is that America’s influence has been stretched out with a remarkable amount of success. Maybe the American dream doesn’t involve going to the US at all. After all, many can recall the utter disappointment witness when living in the United States and realizing that the “land of opportunity” was hardly more than a catch phrase. Maybe the American dream is merely having the opportunity to sit down, relax, and enjoy your Whopper and a Coke.

1 comment:

L. Venkata Subramaniam said...

for many large brands growth has stagnated within the US. The big frontier to capture is foreign lands where there is huge growth potential.